Privacy Policy

PRIVACY POLICY

This Privacy Policy describes how hiknightebike.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. We operate in compliance with applicable global privacy laws, including regulations in North America (USA & Canada) and Europe (European Economic Area & United Kingdom).

COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”. See the list below for details on what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: web browser version, IP address, time zone, cookie details, viewed products/search terms, and how you interact with the Site.
  • Purpose of collection: to render the Site accurately for your device, and to analyze Site analytics to optimize our services.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our primary store platform processor Shopify, logistics tools, and analytics tools.

Order information

  • Examples of Personal Information collected: full name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number.
  • Purpose of collection: to fulfill contracts, process payments, arrange shipping, issue invoices and order confirmations, communicate with you, screen orders for fraud or security risks, and provide tailored product updates or marketing according to your preferences.
  • Source of collection: collected directly from you at checkout or during registration.
  • Disclosure for a business purpose: shared with Shopify, payment gateways, and delivery partners (FedEx, USPS...).

Customer support information

  • Examples of Personal Information collected: name, delivery address, order history, communication records, photos/videos of products (for technical support or claims), email address, and phone number.
  • Purpose of collection: to provide warranty assistance, answer pre-sale inquiries, and deliver technical support.
  • Source of collection: collected directly from you via email, support tickets, or phone interactions.
  • Disclosure for a business purpose: shared with our internal technical support team and customer care service processors.

SHARING PERSONAL INFORMATION

We share your Personal Information with trusted service providers to help us deliver our services and fulfill our contractual commitments with you, as outlined above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We share details with shipping couriers (FedEx, USPS...) to deliver your orders across the US, Canada, and Europe.
  • We may disclose your Personal Information to comply with applicable laws, court orders, subpoenas, or lawful requests from law enforcement agencies, or to defend our rights.

BEHAVIOURAL ADVERTISING & ANALYTICS

As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For example:

You can opt out of targeted advertising via direct platform portals:

USING PERSONAL INFORMATION

We utilize your Personal Information to deliver our services, including offering electric bicycles and accessories for sale, processing transactions, dispatching orders, and informing you about new products, policies, or special offers.

LAWFUL BASIS (FOR EEA & UK RESIDENTS)

Pursuant to the General Data Protection Regulation (“GDPR”) and UK GDPR, if you reside in the European Economic Area (“EEA”) or the United Kingdom (“UK”), we process your personal data under the following legal bases:

  • Your explicit consent;
  • The performance of the purchase contract between you and the Site;
  • Compliance with our statutory legal obligations;
  • To protect your vital interests or those of another individual;
  • Our legitimate business interests, provided they do not override your fundamental privacy rights.

RETENTION OF DATA

When you place an order through the Site, we retain your Personal Information for our official records unless and until you submit a request to erase this data. For details regarding your right to deletion, please refer to 'Your Rights' below.

AUTOMATED DECISION-MAKING

If you reside in the EEA or UK, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision has a legal or significant impact on you.

We DO NOT engage in fully automated decision-making that carries legal or significant consequences using customer data.

Our store platform Shopify uses limited automated fraud-prevention mechanisms (e.g., temporary blocking of credit cards or IP addresses linked to repeated failed transactions) to protect users against fraudulent transactions.

CHILDREN'S PRIVACY

The Site is not intended for individuals under the age of 16 in Europe, or under the age of 13 in North America. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@hiknightebike.com to request immediate erasure.

YOUR REGIONAL PRIVACY RIGHTS

GDPR & UK GDPR (EEA & UK Residents)

If you reside in the European Economic Area or United Kingdom, you have the right to access the Personal Information we hold about you, request portability to another service, or request that your data be rectified, updated, or erased. You also have the right to object to or restrict processing.

To exercise your rights, please email us at support@hiknightebike.com.

Your Personal Information is processed initially through Shopify servers (including Ireland) and transferred across secure mechanisms (Standard Contractual Clauses - SCCs) to servers in Canada and the United States. Read Shopify’s GDPR compliance details here: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA / CPRA & US State Privacy Rights (US Residents)

If you reside in California or other US states with active state privacy legislation (e.g., CPRA, VCDPA, CPA), you hold the following rights regarding your personal data:

  • Right to Know / Access: Request details regarding what personal data we collect, use, and disclose.
  • Right to Correct / Delete: Request correction of inaccurate information or deletion of your data.
  • Right to Opt-Out of Sale or Sharing: We do not sell your personal data for monetary value. You have the right to opt out of cross-context behavioral advertising.
  • Non-Discrimination: You will not receive discriminatory treatment or price variations for exercising your privacy rights.

To submit a request or designate an authorized agent, please email us at support@hiknightebike.com.

PIPEDA & Quebec Law 25 (Canadian Residents)

If you reside in Canada, under the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial laws (such as Quebec Law 25), you have the right to access your Personal Information, request corrections, or withdraw consent for data processing at any time.

To exercise these rights, please contact us at support@hiknightebike.com.

COOKIES POLICY

A cookie is a small piece of data downloaded to your computer or device when visiting our Site. We use functional, analytics, performance, and advertising cookies to improve your browsing experience by remembering user choices (such as login and region settings). Cookies also help us analyze how visitors interact with our website.

COOKIES NECESSARY FOR STORE FUNCTIONALITY

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Facilitates updating customer account information.

REPORTING AND ANALYTICS COOKIES

Name Function
_tracking_consent Stores tracking preferences.
_landing_page Tracks initial landing page access.
_orig_referrer Tracks original landing referrers.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.

Session cookies expire automatically when you close your browser, while persistent cookies remain until deleted or expired (typically 30 days to 2 years). You can control cookie preferences in your browser settings. Learn more at www.allaboutcookies.org.

DO NOT TRACK SIGNALS

Because there is no universal industry consensus regarding how to interpret “Do Not Track” browser signals, we do not alter our data collection practices upon receiving such signals unless mandated by local state/national laws.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory updates. Continued use of the Site signifies acceptance of modified terms.

CONTACT US

For more information about our privacy practices, questions, or privacy complaints, please contact us using the details below: